Energy & Petroleum
Hindustan Petroleum (HP)
Enhancing Digital Communication for a National Energy Leader
90%
Accessibility
50%
Fewer Queries
35%
Mobile Growth
+40%
Task Completion
The Problem
What They Were Facing
The objective was to improve digital communication and provide users with a more accessible online experience while maintaining consistency across digital touchpoints.
The Challenge
Why It Mattered
As one of India's largest petroleum companies, HP's digital presence needed to serve millions of users across diverse demographics. The existing platform struggled with accessibility, information architecture, and cross-device consistency.
Our Approach
How We Solved It
We redesigned HP's digital communication framework — prioritizing accessibility, consistency, and user-centric design to serve its massive and diverse user base effectively.
Accessibility-first design meeting WCAG 2.1 standards
Unified design system ensuring consistency across all touchpoints
Simplified information architecture for intuitive navigation
Progressive web app capabilities for offline access
Real-time service updates and station locator integration
The Results
Measurable Impact
90% improvement in accessibility compliance
50% reduction in support queries through better self-service
35% increase in mobile engagement
40% improvement in task completion rates
