Beauty & D2C
Pilgrim
Improving ROAS Through Performance Marketing Excellence
+180%
ROAS
65%
Sales Growth
+50%
Returning Customers
40%
CPA Drop
The Problem
What They Were Facing
Beauty products ki online sales aur ROAS improve karna challenge tha.
The Challenge
Why It Mattered
Pilgrim's beauty products had strong market potential but poor ad performance. Low ROAS and weak creative strategy were limiting growth in the competitive D2C beauty space.
Our Approach
How We Solved It
Performance marketing optimize ki, creatives improve ki aur remarketing strategy implement ki.
Performance marketing audit and campaign restructuring
Creative refresh with beauty-industry-specific visuals
Remarketing strategy targeting cart abandoners and past buyers
Influencer content integration for ad creatives
Attribution modeling for accurate ROAS measurement
The Results
Measurable Impact
180% improvement in ROAS
65% increase in online sales
50% growth in returning customer rate
40% reduction in cost per acquisition
